It’s tough for entrepreneurs to think about social and environment impact when it isn’t tracked against the bottom line. When faced with trying to get a business off the ground, thinking about people and planet seems like a hassle when it’s hard enough balancing the books.
Yet, the world needs entrepreneurs to be a force for good. Let’s think about Yoda for a moment. He was tiny and green but totally kickass at being a force for good and keeping the dark side in its place. We need small businesses to become like Yoda. Before you point out that you don’t have a shiny lightsaber, I’ve three simple ways you can rethink your business model and join the rebellion:
With all the distractions of running a start-up, why should busy entrepreneurs bother with all this? Quite simply, thinking about people and planet now will help future proof your business. As Lars Rebien Sørensen, CEO of the Danish pharmaceutical giant Novo Nordisk and Harvard Business Reviews’ number one CEO for 2015,says: “In the long term, social and environmental issues become financial issues.”