Developing target personas
Once you have identified your objectives, it’s time to think about who it is you are targeting. We’ll develop customer personas with you – giving you a detailed analysis of your target customer.
We’ll look at basic demographics such as age, gender and geography, as well as delving into what their biggest challenges are (and therefore how your business helps overcome them), what motivates them, how they digest information, where they hang out (online and in person), what social media channels they are most active on, how they digest information, what publications they read and what impacts their propensity to buy. Only by understanding who it is you are trying to target can you then start engaging with them.