Startups have limited cash and a runway that means they need to demonstrate value fast. Making sure you’re spending your resources on the right thing is crucial because you can’t afford to waste a penny. The best way of making sure you’re building the right thing is to validate that you’re solving a real problem for real people. Bringing a user-centred focus to your product will maximise your chances of success.

In this session we’ll go through some techniques that Pivotal Labs uses to help you think about your users, how they experience your product or service, and how you can be sure you’re committing your resources with validated product decisions.

Workshop 3

Time: 10:00 - 10:45

Location: Oval Room

Workshop 4

Time: 10:55 - 11:40

Location: Oval Room

*Delegates may not sign up for both workshop 3 & 4 as they are identical